November 13–15, 2026 · Canyon Ranch, Texas
Payments are not enabled in this design preview.
40 hours
to step out of the noise
2 nights
on the ranch
One whole man.
Body, mind & spirit.
By Totalfit
A holistic approach
YOU CARRY A LOT.
Everyone calls you. Who do you call?
The company. The family. The people who need you. You keep showing up. But somewhere along the way, you stopped showing up for yourself.
Your body’s tired. Your mind won’t switch off. The things that matter get what’s left of you.
You don’t need another demand on your calendar. You need space to get honest, rebuild your capacity and decide how you want to lead the next chapter.
You were built with a big engine. You’ve been driving it at thirty.
THE NEXT FORTY YEARS
Stronger in your body. Clearer in your mind. More present where it matters.
Not a weekend to prove how tough you are.
A place to become more of the man you want to be.
40
THE EXPERIENCE
Leave the noise.
Bring the real you.
Forty hours on a ranch outside Houston. Real training, honest conversations and decisions that follow you home.
PHOTO · THE POND AT DAWN
Wide shot of Canyon Ranch.
Quiet water, low morning light.
Quiet water, low morning light.
FRIDAY · ARRIVE
Put down what you carry.
Drive past the last stoplight. Meet the men. Settle into the ranch. For a little while, you don’t have to be the answer to everyone else’s questions.
Arrival from 3 pm · Orientation at 4 pm
SATURDAY · REBUILD
Body. Mind. Same team.
Train outdoors, coached and scaled to your starting point. Then sit down with a page and the questions you’ve been avoiding: where your time goes, what matters and who gets what’s left of you.
Coached training · Reflection · Practical planning
SATURDAY NIGHT · CONNECT
Say the things out loud.
Sit by the fire with men who carry what you carry. No performance. No perfect answers. Honest conversation, mutual respect and room to say the things out loud.
Brotherhood · Respect · Real conversation
SUNDAY · RETURN
Leave with a direction.
Write down what you decided and who it’s for. Leave with a practical next step for your body, your priorities and the people who count on you.
Written decisions · Your next chapter
ONE MAN. NOT SEPARATE LIVES.
Build capacity. Carry it into everything.
Health, fatherhood, relationships and leadership are connected. We work on the person behind all of them.
01 / BODY
A body you can count on.
Coached outdoor training, an honest starting point and a practical approach to food and movement that fits real life.
Mind
Image space · Time to think and reflect
02 / MIND
Clarity before the next decision.
Look at where your time and attention go. Put priorities on paper. Build a plan that still makes sense on a hard Monday.
Spirit
Image space · Purpose and connection
03 / SPIRIT
Know what you’re building for.
Make space for purpose, honest reflection and the people you want to be present for. Think beyond success to legacy.
WHAT YOU DRIVE HOME WITH
Not a high. A way forward.
The weekend is the interruption.
What follows is the point.
What follows is the point.
01
A clearer starting point.
Understand what’s draining you and put your current health and priorities on paper.
02
A plan for the life you actually live.
Food choices that survive business dinners. Training that can travel with you — forty minutes, any hotel, any city.
03
Decisions made before you’re exhausted.
Define what stays important when the week gets difficult, instead of always cutting your health first.
04
Something your family can feel.
Written commitments. A letter for your children. A more intentional picture of the man you want to be at home.
05
Men you can call.
Real connections, shared conversations and a reason to keep each other moving after Sunday.
YOUR GUIDES
Men who know what it means to carry.
Business. Family. Leadership. Training.
Experience earned in life, not just on a stage.
Experience earned in life, not just on a stage.
PORTRAIT · ASH METRY
A natural portrait. Confident, approachable, no stage pose.
Ash Metry
ENTREPRENEUR · INVESTOR · COACH
Ash has built and led technology businesses after a career at Continental Airlines and JP Morgan. He brings a lived understanding of the demands of entrepreneurship and leadership.
A certified CrossFit and Totalfit coach and former gym owner, Ash is also a competitive tennis player. He lives in north Houston with his wife and two daughters.
PORTRAIT · IVAN BYCHKOV
A natural portrait. Grounded leadership, outdoor setting.
Ivan Bychkov
TOTALFIT CO-FOUNDER · LEADERSHIP COACH
Ivan’s journey runs from competitive gymnastics to international sports leadership. He co-founded Totalfit and has spent his career developing people through body, mind and spirit.
A graduate of the Viktor Frankl Institute of Logotherapy, Ivan brings a focus on purpose and the whole person. He lives in Houston with his wife, Svetlana, and their four children.
THE TOTALFIT METHOD
A decade of asking a better question. What makes us whole?
For over ten years, Totalfit has developed a holistic approach to health that brings body, mind and spirit into the same conversation.
Its work reaches beyond the workout: educating coaches, building community and exploring how physical training can support a more meaningful life.
The aim is optimal health — strength, perspective and purpose working together.
Build your capacity.
Movement and physical challenges help you reconnect with what your body can do. At the ranch, effort is coached and adapted to your starting point.
Make room for clarity.
Step away from the noise. Guided reflection and honest conversations create space to notice patterns and decide what deserves your attention.
Reconnect with purpose.
Explore the values, relationships and sense of calling that shape your life. Bring your questions and your own starting point.
PERSPECTIVES ON TOTALFIT
Trusted perspectives on the method.
These statements refer to Totalfit and its methodology. They are not reviews of The 40 Hours event.
“
A practical and holistic approach to achieving overall health and well-being.
Dr. Yong-Seok Jee, PhD
Physiology professor, Hanseo University
Physiology professor, Hanseo University
“
We owe our employees and their families the best training opportunities and health benefits.
Marsha M. Shields
McCombs Family Partners
McCombs Family Partners
“
Above all, it reminds you of what you can be thankful for in life.
Fanie van der Merwe
Paralympic gold medallist
Paralympic gold medallist
MEET THE MEN BEHIND THE WEEKEND
Hear the invitation in their own words.
This space is reserved for Ash and Ivan’s introduction. Participant video stories can be added when the approved recordings are available.
PEOPLE & THEIR STORIES
Hear it from the men themselves.
Real conversations about strength, clarity and connection. Space for approved video testimonials about the Totalfit experience.
Strength for everyday life
A man sharing how Totalfit influenced his health and everyday energy.
Clarity about what matters
A personal story about priorities, purpose and making space for change.
A community in your corner
A man talking about support, belonging and the value of training together.
Video placeholders only. Approved recordings and speaker details will be added here; these are not testimonials from The 40 Hours event.
AWAY FROM THE NOISE. CLOSE ENOUGH TO GO.
November 13–15. Canyon Ranch, Texas.
The Lodge at Canyon Ranch, Gause.
About two hours from Houston.
You drive yourself. We take care of the ranch.
About two hours from Houston.
You drive yourself. We take care of the ranch.
PHOTO · THE LODGE
Wide architectural view of the porch and the ranch.
THE LODGE / YOUR BASE FOR THE WEEKEND
PHOTO · THE LONG TABLE
A shared meal at the lodge. Warm light, honest connection.
MEALS / SPACE TO SIT DOWN TOGETHER
PHOTO · THE FIRE
Men in conversation around the fire. Natural, unposed.
THE FIRE / ROOM FOR HONEST CONVERSATION
WHEN
Friday, Nov 13 — Sunday, Nov 15
Arrive from 3 pm. Orientation at 4 pm.
We wrap Sunday morning.
We wrap Sunday morning.
INCLUDED
Two nights. Meals. The experience.
Shared lodge accommodation, coaching and all activities on the ranch.
YOUR PLACE
Get your spot. Start your next chapter.
$1,000 for one · $1,800 for two
Early-bird pricing ends October 31st.
Early-bird pricing ends October 31st.
OUR COMMITMENT
If the weekend isn’t what you hoped, tell us before you leave Sunday and we’ll refund your money.
COME AS YOU ARE. COME WILLING.
You don’t have to have it together. Just be ready to show up.
This is for men around 40 and beyond — founders, fathers, leaders and men who work for someone else. Responsibility doesn’t need a job title.
- You’re willing to be honest and listen.
- You want growth across your whole life.
- You respect the man next to you.
- You’re ready for coached physical activity scaled to your starting point.
This is a physical event, not medical treatment or a weight-loss programme. Discuss activity suitability with the team before committing if you have health concerns.
THE PRACTICAL QUESTIONS
Before you take the drive.
Clarity matters.
So does knowing what to expect.
So does knowing what to expect.
Do I need to be in great shape?
No. The physical work is coached and scaled to your starting point. Tell the team about any limitations before booking so you can discuss whether this event is suitable for you.
Is this only for business owners?
No. You might run a company, lead a team or work for someone else. The experience is about the man behind your responsibilities.
I’m older than forty. Is this for me?
Yes. The experience welcomes men from their mid-thirties to mid-sixties. The focus is your next chapter, not a birthday cutoff.
What about faith?
You don’t have to be a Christian to come. There is no church service or worship set. Purpose, values and the spiritual dimension of life are part of the conversation, alongside body and mind.
Where do we sleep and eat?
Queen and twin beds are available in the lodge, allocated first come, first served. Meals are prepared on site. Discuss food allergies directly with the team before attending.
What should I bring?
Clothes for the weekend, extra workout clothes, swim shorts and a notebook. The team can confirm your final packing list before you arrive.
Can I keep my phone?
There is cell service. You’re encouraged to switch off and be present, but the organisers understand that an important call may need your attention.
Can I bring someone with me?
Yes. A friend, brother, son or business partner can apply too. Choose the two-seat early-bird option for you and a friend. The team can confirm the details for the second guest.
What does the price include?
Accommodation for two nights, meals and the activities on the ranch are included. You arrange your own travel. Early-bird pricing is $1,000 for one seat or $1,800 for two. Standard pricing is $1,300 for one or $2,400 for two after October 31st.
What if I need to cancel? Can my company pay?
Speak with the team about cancellation before booking. Company invoicing is available. The event offer also includes a refund if you attend and tell the organisers before leaving Sunday that the experience wasn’t what you hoped.
What happens after Sunday?
You’ll hear from the organisers after the weekend. You’re encouraged to stay connected with the men you meet. The exact follow-up schedule can be confirmed with the team.
MAKE ROOM FOR YOUR NEXT CHAPTER.
Forty hours.
Your next move.
Choose your place at the ranch.
Time to invest in the man behind your responsibilities. Two nights, meals, coaching and the ranch experience — all included.
November 13–15 · Canyon Ranch, Texas
EARLY-BIRD PRICING ENDS
October 31st.
One weekend. A stronger next chapter.
EARLY BIRD
1 seat
Your seat.
Make space for yourself. Come ready for clarity, challenge and men in your corner.
$1,000
total
One man. One next chapter.
$1,300 from November 1st
Two nights on the ranch
Meals & coached experiences
Body, mind & spirit
Meals & coached experiences
Body, mind & spirit
Get my spot
↗
Continue with one seat
EARLY BIRD
Save $200 together
You + a friend.
Bring someone you want to grow alongside. Share the experience. Keep each other moving.
$1,800
total for two
$900 per person · Two seats included
$2,400 from November 1st
Everything in the one-seat experience
For you and a friend, brother or partner
Shared commitment. Real connection.
For you and a friend, brother or partner
Shared commitment. Real connection.
Bring a friend
↗
Continue with two seats
Choose a card to continue to your booking details and payment. Two nights, meals and the ranch experience are included; you arrange your own travel.